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Omnitrack Catalogue

Redesigning a multi-national catalogue of industrial products

Role
Graphic Designer
Timeline
May 2019 – Feb 2021
3 months on-site full-time
1.5 years remotely part-time
Team
I worked as the sole designer on the catalogue, coordinating remotely with Omnitrack's team in England for content, translations, and product photography. I worked closely with the Managing Director John Cabrini-Dale and his assistant Victor F.

Context

This project was an update and redesign of Omnitrack's product catalogue. Omnitrack manufactures industrial bearings for light and heavy loads across countless applications, with clients including NASA, Rolls-Royce, and some airlines.

The new catalogue has 32 pages, 8 of them entirely new. The catalogue is published on the company's website at omnitrack.com/pdf-catalogue.

Omnitrack catalogue
Old design vs. new design

Limitations

The content was dense, packed with small technical details I needed to preserve carefully — the main challenge was making the pages feel cleaner and lighter without removing or changing any information.

I was asked to keep the copy exactly as it was, since the catalogue was printed in 14 languages and re-translating everything would have been costly.

I was also asked not to add extra pages, which made it challenging to fit everything in while keeping good legibility, without the layout feeling too condensed.

Catalogue cover before and after
Catalogue cover before and after

Result

I redesigned every page's layout, keeping the same information but giving it more breathing room. I also created 8 new pages from scratch — including the Omniwheel range, plastic castors, spring-loaded units, ball transfer rails and skates, and a page on the company's history since 1909.

Technical drawings

Every technical drawing was redesigned in a new flat style, avoiding strokes and gradients to keep them clean and easy to understand.

Some drawings needed correcting against the real products, others were brand-new products I diagrammed from scratch.

In total there are 40 drawings — 6 of them are entirely new.

Tables & charts

I created a new style for every table and chart, using lighter background colours instead of heavy lines to structure the data.

A lot of the information had also been updated, so I checked it carefully several times together with the specialists.

Icons

The old catalogue's icons had no defined style or colour pattern, so I redesigned them too — adapting some from existing icon sets and creating others from scratch based on the company's products. In total there are more than 40 icons, in a flat style — consistent with the technical drawings.

Catalogue icons — old design compared to new flat-style design
Old design vs. new design
New icons
New icons

Product photos

I reused many photos from the previous catalogue, but some new products needed brand-new photography, which I shot and edited in Adobe Photoshop — cutting backgrounds, correcting colours, and sometimes changing elements in the photo. All the steel spheres, for instance, were replaced to keep a consistent visual across products.

Sometimes I needed a photo of a product we didn't have on hand — like the tables below — so I manipulated existing images to create a convincing preview for the catalogue.

Example of a photograph I made for the catalogue
Example of a photograph I made for the catalogue

Translation

The catalogue was produced in 14 languages — too large a job to copy and paste more than 2,000 terms by hand, so I used the Data Merge function in Adobe InDesign instead.

Example of Data Merge in practice
Example of Data Merge in practice

I built a spreadsheet with every term from the old catalogue, gave each one a variable name, and applied it throughout the InDesign layout. I then converted the spreadsheet to CSV and imported it as the Data Merge source, adjusting text box sizes afterwards since some languages needed more space than others for the same text.

Spreadsheet used as the Data Merge source, translated into 14 languages
Spreadsheet used as the Data Merge source, translated into 14 languages

Additional materials

Beyond the catalogue itself, I was asked to design a business card, letterhead, van livery, cardboard box, warranty card, email footer, entrance totem, and the company website.

Omnitrack business card design
Business card
Omnitrack letterhead design
Letterhead
Omnitrack delivery van livery design
Van livery
Omnitrack delivery van livery design, alternative concept
Van livery — alternative concept
Omnitrack cardboard shipping box design
Shipping box
Omnitrack 2-year warranty card design
Warranty card
Omnitrack entrance totem sign design
Entrance totem
Omnitrack company website homepage design
Website

Conclusion

This was a challenging project — I'd never worked with this kind of product before, so I had to learn a technically detailed, unfamiliar range from scratch. It was also my first work opportunity abroad, and adjusting to a different language and culture added another layer to that.

I'm from Brazil, and this project took me to two different countries: two months in a striking building in Stroud, England, and one month in Milan and Cesano Maderno, Italy — an experience I still carry into every project since.

In the end, the client was very satisfied with the result.